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The Nest

The Nest

Delivered as Mad GeniusLaunch website2026

The brief

A curator before it is a catalogue.

  • A storefront for a Cairo concept store carrying more than twenty-five Egyptian makers across two shops.
  • Organised the way the shops are, by room and by maker, so the selection reads as chosen rather than stocked.
  • Live at thenestegypt.com.
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Two Mushrooms

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Day · Cairo time
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