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Pencilight

Pencilight × Continental Hotel

Delivered as Mad GeniusLaunch website2025

The brief

A collaboration that presents itself with authority.

  • A B2B portal for a lighting collaboration with a landmark hotel, built for partners and specifiers rather than passing visitors.
  • The lighting programme, the specification detail and the two names side by side, in one credible place.
  • Portal delivered in 2025 for the Egyptian lighting house.
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